The intuition behind better business decisions.
One short email a week on the intuition behind better business decisions. The quiet signal most entrepreneurs override, and what it costs them. From Sunil Godse, author of GUT! and Build Trust. Become the Brand.
One Idea
Never a digest
Once a week
Every Thursday
4-min read
On average
One signal per issue. That's the rule.
The signal
One real instance of intuition at work in a decision. The kind you have felt and then talked yourself out of. Named clearly, without the woo.
One thing to try
A small move you can make this week to test that signal instead of burying it. Concrete enough to act on. Specific enough to matter.
Worth your time
One link. Never a roundup. Just the single most useful thing I read this week that sharpens how you decide.
Most business advice buries you in more data and louder opinions. The Signal does the opposite. Every issue is built around one signal that most entrepreneurs override, and what it costs them when they do.
Built for entrepreneurs who decide for a living.
Entrepreneurs, owners, and operators who make the hard calls, and want to stop overriding the instinct that keeps turning out to be right.
You felt something was off about a deal, a hire, or a direction, talked yourself out of it, and it cost you.
You have read the books on strategy and decision-making. You want something shorter, and something that actually fits how you operate.
You are good at what you do, but you keep second-guessing the calls only you can make.
You sense the right move before you can explain it, and you are not sure whether to trust that or fight it.
I took a company to $20 million. Six months after I left, it was gone.
I am an engineer by training, so for years I trusted logic and spreadsheets over everything else. Then in 2005 I came into a healthcare company here in London, Ontario doing about $1.5 million, and put the Intuitive Branding System to work inside it.
Year one we did six million. Year two we did twenty. That October, PROFIT Magazine ranked the company sixth on their Hot 50 list of Canada's emerging growth companies. Two and a half years in I left, and within six months the company had closed, because the people running it stopped trusting the signals that built it.
Logic builds the frame of a business, and intuition runs the engine. I have used that same system with more than 200 entrepreneurs since, on over $500 million in growth. The Signal is where I share it, one issue a week.
Sunil Godse
Founder, Intuitive Branding. Author of Build Trust. Become The Brand.
Own it.
One signal,
every Thursday.
Five minutes a week on the intuition behind better business decisions. No fluff, no filler. Free, always.
